Travel and Hospitality

Source:  BicGraphic Blog Businesses focused on hospitality rely on promotional items to help make a positive impression and reinforce their brand identity. Travel companies tend to purchase promotional products year-round with a median order size over $1,000 so this is a potentially lucrative sector for your business. [1] Staying up-to-date on the latest hospitality trends... Continue Reading →

The Shift to Spirituality and Promo Impacts

Source: BIC Graphic Blog The Religion vertical market is a top purchaser of promotional products, but things in that sector may be changing. Over a quarter of US adults now identify as spiritual but not religious, an increase of eight percentage points over five years. [1] The common tie between people who identify as spiritual is... Continue Reading →

Fall for Autumn’s Hottest Trends

Posted by BIC Graphic Blog Trends are a powerful thing for providing insight into what’s popular right now as well as what’s next in the promo industry. Understanding product trends can help you develop better business ideas and solutions for your clients. Here are the trends lighting up the promo industry as we head into autumn.... Continue Reading →

A Case for Calendars

Sourch BIC Graphic Blog A Case for Good Will Item: #7708 Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet store to provide food samples during special adoption and vaccination events. They also wanted to add a branded item to accompany... Continue Reading →

The Gift Of Better Business Travel

Source:  IdeaHub Presenting five gift ideas designed to make life on the road (or in the air) a little easier for you and your team. Business travel is a tough. Just ask anyone who's lived out of a suitcase, stood in line for hours at a busy airport or eaten dinner alone after a day... Continue Reading →

Put a Logo On It! Promotional Products keep you in front of your customers.

Want to be first choice for your customer?  Give them something tangible to remind them of you over and over again.  Promotional products are a form of repetitive marketing... the more your market sees your brand, the more likely they are to contact you for your services. "There is an unlimited number of everyday items... Continue Reading →

Writing the Future: Our Commitment to Writing Instruments

Source: BIC Graphic Blog It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to... Continue Reading →

Building Relationships and Sales through Gift Giving

Source: BIC Graphic Blog Gift giving is a great way for companies to show clients gratitude for their business. However with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your... Continue Reading →

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