The Shift to Spirituality and Promo Impacts

Source: BIC Graphic Blog The Religion vertical market is a top purchaser of promotional products, but things in that sector may be changing. Over a quarter of US adults now identify as spiritual but not religious, an increase of eight percentage points over five years. [1] The common tie between people who identify as spiritual is... Continue Reading →

Branding Basics: The Coolest Hoody At The Ice Rink

Source: PCNA IdeaHUB Branding Basics: The Coolest Hoody At The Ice Rink The team needed a hoody with a classic collegiate look – something they’d love wearing even away from the rink. See how we arrived at the perfect garment and branding solution. Customer Request: An elite junior hockey club wanted a stylish hoody with... Continue Reading →

Get Promo Ready for Game Day

Source:  BicGraphic Blog Football is America’s most popular sport – and by a long shot. In a recent Gallup poll, the popularity gap between football and second-place basketball was 26 percentage points. (1) Players and fans can be extremely passionate about their team, which presents a big opportunity for sales of gridiron-related promotional products. Here... Continue Reading →

Backpacks 101: Keys to Picking the Perfect Bag

Source:  PCNA IdeaHUB Choosing the right backpack can be a challenge – the features, colors and sizes are endless. So our experts put their heads together and selected the top 5 things to consider when buying a new bag. Count on this list to guide you in the right direction – whether you're spending a weekend in... Continue Reading →

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