Branding Basics: The Coolest Hoody At The Ice Rink

Source: PCNA IdeaHUB

Branding Basics: The Coolest Hoody At The Ice Rink

The team needed a hoody with a classic collegiate look – something they’d love wearing even away from the rink. See how we arrived at the perfect garment and branding solution.

Branding Basics: The Coolest Hoody At The Ice Rink

Customer Request:

An elite junior hockey club wanted a stylish hoody with a classic collegiate look – something they’d love wearing even away from the rink.

Brand Colors: Red, White and Charcoal

Our Solution:

branding_basic_v8a-1.jpg

1. The Hoody:

Dayton Fleece Hoody – Men’s TM18209 | Women’s TM98209

Featuring a crossover-front neckline, the Dayton has several thoughtful features that make it a favorite. And a neutral tone like Heather Dark Charcoal has an old-school look that focuses attention on the team logo.

2. The Branding

True Edge™ Transfer

True Edge™ Transfer is a high-precision branding method that’s more cost-effective than embroidery or applique while achieving a similar look. It also allowed our designers to modify the art with a pick-stitch effect, making it appear as though the logo has been sewn on – just like a classic university bookstore sweatshirt, but at a price that fit the team’s budget.

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