Travel and Hospitality

Source:  BicGraphic Blog Businesses focused on hospitality rely on promotional items to help make a positive impression and reinforce their brand identity. Travel companies tend to purchase promotional products year-round with a median order size over $1,000 so this is a potentially lucrative sector for your business. [1] Staying up-to-date on the latest hospitality trends... Continue Reading →

The Shift to Spirituality and Promo Impacts

Source: BIC Graphic Blog The Religion vertical market is a top purchaser of promotional products, but things in that sector may be changing. Over a quarter of US adults now identify as spiritual but not religious, an increase of eight percentage points over five years. [1] The common tie between people who identify as spiritual is... Continue Reading →

Branding Basics: The Coolest Hoody At The Ice Rink

Source: PCNA IdeaHUB Branding Basics: The Coolest Hoody At The Ice Rink The team needed a hoody with a classic collegiate look – something they’d love wearing even away from the rink. See how we arrived at the perfect garment and branding solution. Customer Request: An elite junior hockey club wanted a stylish hoody with... Continue Reading →

Fall for Autumn’s Hottest Trends

Posted by BIC Graphic Blog Trends are a powerful thing for providing insight into what’s popular right now as well as what’s next in the promo industry. Understanding product trends can help you develop better business ideas and solutions for your clients. Here are the trends lighting up the promo industry as we head into autumn.... Continue Reading →

A Case for Calendars

Sourch BIC Graphic Blog A Case for Good Will Item: #7708 Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet store to provide food samples during special adoption and vaccination events. They also wanted to add a branded item to accompany... Continue Reading →

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