Travel and Hospitality

Source:  BicGraphic Blog Businesses focused on hospitality rely on promotional items to help make a positive impression and reinforce their brand identity. Travel companies tend to purchase promotional products year-round with a median order size over $1,000 so this is a potentially lucrative sector for your business. [1] Staying up-to-date on the latest hospitality trends... Continue Reading →

The Shift to Spirituality and Promo Impacts

Source: BIC Graphic Blog The Religion vertical market is a top purchaser of promotional products, but things in that sector may be changing. Over a quarter of US adults now identify as spiritual but not religious, an increase of eight percentage points over five years. [1] The common tie between people who identify as spiritual is... Continue Reading →

Branding Basics: The Coolest Hoody At The Ice Rink

Source: PCNA IdeaHUB Branding Basics: The Coolest Hoody At The Ice Rink The team needed a hoody with a classic collegiate look – something they’d love wearing even away from the rink. See how we arrived at the perfect garment and branding solution. Customer Request: An elite junior hockey club wanted a stylish hoody with... Continue Reading →

Fall for Autumn’s Hottest Trends

Posted by BIC Graphic Blog Trends are a powerful thing for providing insight into what’s popular right now as well as what’s next in the promo industry. Understanding product trends can help you develop better business ideas and solutions for your clients. Here are the trends lighting up the promo industry as we head into autumn.... Continue Reading →

A Case for Calendars

Sourch BIC Graphic Blog A Case for Good Will Item: #7708 Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet store to provide food samples during special adoption and vaccination events. They also wanted to add a branded item to accompany... Continue Reading →

Writing the Future: Our Commitment to Writing Instruments

Source: BIC Graphic Blog It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to... Continue Reading →

Get Promo Ready for Game Day

Source:  BicGraphic Blog Football is America’s most popular sport – and by a long shot. In a recent Gallup poll, the popularity gap between football and second-place basketball was 26 percentage points. (1) Players and fans can be extremely passionate about their team, which presents a big opportunity for sales of gridiron-related promotional products. Here... Continue Reading →

True USA Manufacturing and its Impact on the Economy

Source: SnugzBlog Did you know: 1 – Manufacturers contributed $2.25 trillion to the United States economy in 2016. Since Q2 of 2009, when manufacturers generated $1.7 trillion, this number has been on an upward trend. Value-added output from durable goods also grew over that same time period from $0.87 trillion to $1.20 trillion and non-durable... Continue Reading →

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