What’s Your Brand ID?

Question: When you’re selecting gifts – whether it’s for clients, vendors or employees – do you approach it as a task to check off your list or a strategic marketing decision that communicates really important information to really important people?

Sure, you know that a gift says a lot about your company, but are you really taking the time to think about your brand and how you can use a gift to reinforce (or change) they way people think about you?

You’ve got thousands of options, but it all comes back to creating a gift that supports the story you want to tell the world about your company or organization.

Let’s take a look at three different brand identities and some products and apparel that send the right message:

Brand ID: Laid Back

Think about products for relaxing and having a good time. Kick back with these chill pieces:

Roots73 Riverside Hoody

Campster Craft Cooler

Brand ID: Sophisticated

Think in terms of the classics with products that never go out of style. Keep it classy:

Modena Wine Gift Set

Brand ID: Modern

You’re in tune with the latest trends, so make a statement with the latest in tech and Bluetooth audio. These pieces have plenty of wow-factor:

VR Headset With Headphones

 Arryn True Wireless Earbuds (7198-24)

The Bottom Line

Ultimately, the goal is to choose a piece that people are going to notice – something that establishes or reinforces a brand and makes the recipient feel special.