Trending in 2018

Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new.

Using the same data and forecasts retailers do to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.

Here are the trends that are shaping our products:

TREND 1: Natural Serenity

Characteristics:

Escape the noise with materials and silhouettes taken from nature. These products have a timeless quality that extends their utility, disrupting a cycle of disposing and replacing that can’t be sustained.

TREND 2: Revival

Characteristics:

Old school styles inspire fond memories. But it’s not enough to recycle those classic looks from the ’70s and ’80s – they’ve got to be reinvented with function and performance for the modern world.

TREND 3: React & Adapt

Characteristics:

Circumstances change – sometimes by chance, sometimes by choice. These products are designed to adapt to any conditions, whether it’s a surprise rainstorm, delay at the airport or travel adventure on the other side of the world.

TREND 4: Imagination

Characteristics:

Creativity can be expressed in lots of ways – from colorful prints and bold patterns to high-tech innovations. No matter how that creativity comes to life, it all begins with the imagination to envision something different.

Download and Share

Click here for a PDF version of the 2018 PCNA Trends Report that you can download and share.