Hacking, identity theft, credit card fraud – these are just some of the risks that we’re exposed to in the digital age. Here are some products designed to minimize privacy threats – and align brands with a message of safety.
Hacking, identity theft, credit card fraud – these are just some of the risks that we’re exposed to in the digital age. If you’ve ever had to call your bank about unrecognized charges resulting from a stolen credit card number, you know how frustrating and scary it can be.
It’s also important to remember that even if certain types of cyber crimes aren’t yet widespread, it still makes sense to take the simple steps needed to protect our privacy and minimize the possibility that our personal information will fall into the wrong hands.
PCNA has been following information security trends and recently launched a variety of items aimed at protecting privacy and helping brands send a message of safety.
What’s the big deal?
Last year, a New York Times article pointed out that Facebook founder Mark Zuckerburg covers his laptop webcam with a piece of tape. Everyone wondered if this is paranoia or just a simple safety precaution.
It turns out that there is a real threat. Webcam snooping by hackers is possible and Slate.com tech expert Tyler Lopez made the case for concern saying, “almost anyone—from foreign governments to the creepy teenager down the street—could be recording you while you sit at your computer.”
If you’re a company concerned with safety and security – like a bank or insurance agency, you certainly want to reinforce your commitment to customer privacy. Here’s a new product from Bullet that can help send that message:
What Is RFID?
Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. The RFID tag provides a unique identifier for the object and, like a bar code or magnetic strip, must be scanned to get the information.
What Are The Risks?
RFID tags are showing up in some credit cards and newer U.S. passports. These “contactless cards” are designed to be more convenient than traditional credit cards because they don’t have to be swiped. A payment industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.
There is potential downside to the convenience. Anyone with a handheld RFID reader can “skim” sensitive information from people’s credit cards at a distance of several feet. They can even get your name and country of origin from your passport.
RFID-blocking wallets and pockets are designed to help protect you from this new brand of electronic pickpocketing. These items are typically made from a material that interferes with radio waves, making a card’s RFID chip difficult to read.
From backpacks to wallets, PCNA has a variety of products with built-in RFID-blocking technology. Check out these new pieces:
Source PCNA IdeaHUB