The Secrets To Creating A Garment As Unique As Your Brand

If you’re making the decision to invest in branded apparel, chances are you’re looking for some serious marketing impact. When you put your logo on garments that will be worn by a sales team or given as a gift to your best clients and partners, you create a whole branding experience. The shirt or jacket you pick gives the wearer and the observer an impression about your company or organization. The way you present your logo on the garment speaks volumes about who you are and how you want to be perceived.

It’s time to start thinking of branded apparel as a marketing machine with two critical components that need to work together to deliver the desired message.

1. The Right Garment

Simple truth: branded apparel that’s loved, will be worn. The pieces that you select can, and should, be something that the recipients would select for themselves. So how do you select the right garment? Start by choosing pieces that are right for the occasion.

Let’s use the new Signal Packable Jacket as an example. With tons of performance features and surprising details that you’d only find in retail, it screams active lifestyle. It’s an ideal piece for gyms, health systems and corporate wellness programs. The all-over reflective pattern and the welded reflective graphic detail literally deliver brand visibility day and night.

And don’t underestimate the messaging potential of the garment itself. Professional, laid-back or tech-savvy – there’s a lot to be communicated with the type of apparel you choose.

The Signal Packable Jacket (Men: TM12606, Women: 92607)

2. The Right Branding

To really max out the branding impact of your piece, you need to find the perfect look for your logo. Decoration methods are not all the same – each has its own distinctive appearance. Depending on the garment you choose and the message you want to send, you want the logo to be a natural part of the garment.

Think about who you are as an organization – what you stand for and what you strive to achieve. You can use branding on your apparel to send the message. Are you bright, shiny and fun? Maybe cutting-edge HXD decoration is for you. If you’re looking for something more subtle, let’s look at a distinctive deboss or a tone-on-tone laser decoration that can be applied over zippers and seams.

There’s a unique garment/branding combination for everyone.

Don’t be afraid to step out of the box a little further. Think beyond the logo to realize the potential of your branded apparel. Take a multimedia approach and combine two methods with a laser underlay of some secondary branding elements with a True Edge Transfer of your logo on top. Also, don’t be afraid to move away from the left chest – the garment is a canvas with many branding locations you can use to create some truly unique. We like to say that decoration on the left chest says “I work for the company” and decoration anywhere else on the piece says “I support the brand.”

The Bottom Line

Branded apparel is a serious investment and has the potential to deliver branding impact in ways that other marketing method as can’t touch. Combining a garment and branding method that work together results in a product that’s as unique as your brand.